Information & Communication Technologies
This module will help tourism providers to gain a better understanding of the new information and communication technologies, providing practical insights on how to enhance their business digital presence, to promote and sell their tourism products to the right target public.
Here you can find two case studies:
- “Discover Bern – a cycle event perspective” – This case study intended to illustrate how a local event, used to bring awareness to cycle paths and helping local charities, developed an online presence for further promotion and digital strategy. This event will evidence the creation of a website and online opportunities that can be used for events and businesses.
- “A collector’s business – an interview” – This case study intends to illustrate how small/niche businesses develop an e-commerce platform and how successful it was.